Server Side Tracking Add On

$199.00

Server-side tracking can speed up your site, reduce data loss, help address iOS restrictions and reduce the impact of AdBlockers. Overall you get more enhanced tracking data!

Description

  • 3-5 working days turnaround time
  • Client-side tracking, by directly collecting data from the user’s browser using scripts, typically provides richer, more detailed analytics data on user behavior and interactions. However, it’s more susceptible to iOS restrictions like Intelligent Tracking Prevention (ITP), which can limit the effectiveness of cookies and data collection, potentially impacting the quality and completeness of analytics data.
  • Server-side tracking, by processing data on the server, offers a way around some of these limitations, ensuring more reliable data collection in the face of privacy measures by platforms like iOS. It offers enhanced security, better performance, and greater control over data but might not capture the breadth of user interactions that client-side tracking can.
  • Please note that you will need a third party service such as Stape.io (recommended) or Google Cloud Platform for server-side tracking. Additional payment will be required to the vendor, depending on your choice of plan and traffic levels. For most clients this usually costs in the region of $20-50 per month.